Bet777.be
Senior Marketing Executive
2018 - 2023
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“The ultimate sports betting experience.”
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Planning:
- Utilising data from past performance to plan monthly calendar and new offers.
- Pitching the monthly offer calendar to the CEO.
Implementation:
- Write all of the content for the website, promotions, social media as well as our digital and print campaigns.
- Brief a team including; paid social, affiliation, designers, bloggers and translators. I manage them throughout to ensure that we produce a strong final deliverable.
- Manage our digital channels, including; social media (paid and organic), sportsbook, push notifications, email newsletters, SMS and blog.
- Support the sponsorship deal we have with Cyclocross team, Triple 7, as well as promoting our TV ad featuring Jean-Claude Van Damme.
- Lead on print campaigns, including a monthly mailing. The last sending made a margin of £17k, which was up 32% on the first sending.
Key Achievements:
- Achieved the best month ever seen on the brand with a turnover of just over €4 million (+64% YOY), deposits totalling €1 million (+61% YOY) and a NGR of €443,732 (+57% YOY).
- Top three performing newsletters of the last six months had an average of; 25% Open Rate, 6.4% Click Rate, 7.1% Deposit Rate, 245 Average Deposit Per Bettor and a total average deposit across the three newsletters of 34,061.
- Achieved an average engagement rate of 5% on Facebook (with an average monthly reach of 51k) and a 10% engagement rate on Instagram with a total of 12k impressions for the month.
Examples of Work
You will find below examples of my work across our partnerships with Jean-Claude Van Damme (direct mailing), Cyclocross team Team 777 (social posts, calendars), and print direct mailing sent to bettors.
You will also find promo page and newsletter examples, as well as many of my creative ideas which were turned into social media designs.
