Optival

Freelance Writer
AUG 2018 - NOV 2018

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Optival are a data led digital marketing agency, based in Israel, I joined as a freelancer in August 2018.

I wrote SEO reviews and feature pieces on a wide range of bookmakers in the build up to Cheltenham Festival 2019.

You will see from the example below, that these features have been re-purposed for every year of the festival since.

In these reviews, I covered everything from desktop and mobile UX, how good the promotions were, as well as everything else in between for the general bettor’s knowledge.

I also provided other general feature SEO pieces on sports betting, for clients such as The Non-League Paper, The Liverpool Way and The Irish Field.

Non-League Football Betting

Featuring in the The Non-League Paper, this piece was produced to promote betting on the 'lesser' leagues across the UK and how to do so.

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Cheltenham Betting Guide - Betway

In the build up to the prestigous Cheltenham 2019, I produced thorough bookmaker previews for the Festival, which have been re-purposed every year since.

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Football Betting Feature Piece

Hosted by popular Liverpool fan site The Liverpool Way, this piece features on what you should be doing to maximise your chances of winning when you bet.

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Cheltenham Handicap Betting Guide

Specifically looking at the handicap races at Cheltenham Festival 2019, I highlight how best to analyse and bet on those select races.

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